玩東西 WDX

Goal Driven

Strategy doesn’t just fall out of the sky - everything we do is driven by data and numbers. We believe Marketing is responsible for finding potential business and growth opportunities in the large market expanse.

Through an honest process of continuous improvement and self-reflection, we hit a historical milestone in 2018 by doubling sales in the Europe train market over a 5-year period.

In-House Marketing

We strongly believe that the people who deeply understand the products know how to sell them best, so Google Adwords, Bing Ads, Facebook marketing, Instagram marketing, LINE marketing, workshops, lectures are all done in-house. In-house marketing ensures that our ad ROI, marketing copy and graphics are all up to standard at all times.

Our principles of taking risks, trying new things and honestly reflecting on our experiments has become one of our key competitive advantages - several of our large customers, such as Qatar Airways, Scoot , Air Tahiti Nui, NokScoot Airlines and South Africa Airways, have all opted to use our in-house marketing services in Taiwan rather than outsourcing to advertising agencies.

KOL-driven ticket purchases increased 21x in 2017

Collaborating with KOLs of all kinds (bloggers, fashion Instagrammers, KOCs, professionals, artists and Youtubers) became one of our core strategies in 2017, especially considering our focus on FIT.

After years of trial and error, these KOL partners played a key role in dramatically boosting our sales - our KOL-driven sales increased by 21 times year-on-year.

Travel Trade Events

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